Open Innovation, Soft Branding and Green Influencers: Critiquing ‘Fast Fashion’ and ‘Overtourism’
نویسندگان
چکیده
This paper explores digital reality replication for cultural consumption and green-digital open-system innovation, along with responsible, sustainable practices fashioned in a post-COVID-19 era. We address these after the dystopian effects of lockdown on global tourism and, particular, looming crisis unsustainable ‘overtourism’. The aim this is to disclose problems policies related moderating more levels. scope article tackles three fields: urban re-branding, fast fashion, overtourism. Each problem area analysed against background surveillance attention economy aid conceptual model. Accordingly, principal objectives are analyse key sustainability sources, evolutionary processes, policy responses. paper’s originality value lie its recognition tractable engagement through practicable methods. contribution also other modes that tourists appreciate, namely, retail activity “fast fashion” obsession. Finally, analyses soft branding, third attractor within niche touristic creative-cultural gastronomic kind, which features impulses affect perpetuation practices. Thus, assesses various studies futures exploit media assist conserving both natural environments. we first narrate re-branding an “Art City” as “Fashion consider example innovation milieu Florence, Italy, light criticism unsustainability fashion”. actions envisioned or advised similarly “over-touristed” city Venice. In different vein, whether mobilisation ‘pop celebrity’ performers such audience engagers influencers works intervention assessment interventions Madonna Lisbon. anatomise “green” politics cities support influence moderate or, alternatively, revitalise polluted, congested, otherwise over-touristed centres. greening central Paris, Barcelona, Milan, London offer series examples type moderation revitalisation.
منابع مشابه
Innovation and Market-Driven Management in Fast Fashion Companies
In hyper-competitive markets, innovation is critical for the growth of marketdriven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competit...
متن کاملGreen Attraction: Transnational Municipal Climate Networks and Green City Branding
In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative and qualitative data, we assess how and to what extent Germ...
متن کاملBranding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach
and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand...
متن کاملthe innovation of a statistical model to estimate dependable rainfall (dr) and develop it for determination and classification of drought and wet years of iran
آب حاصل از بارش منبع تأمین نیازهای بی شمار جانداران به ویژه انسان است و هرگونه کاهش در کم و کیف آن مستقیماً حیات موجودات زنده را تحت تأثیر منفی قرار می دهد. نوسان سال به سال بارش از ویژگی های اساسی و بسیار مهم بارش های سالانه ایران محسوب می شود که آثار زیان بار آن در تمام عرصه های اقتصادی، اجتماعی و حتی سیاسی- امنیتی به نحوی منعکس می شود. چون میزان آب ناشی از بارش یکی از مولفه های اصلی برنامه ...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of open innovation
سال: 2022
ISSN: ['2199-8531']
DOI: https://doi.org/10.3390/joitmc8010052